It’s true that the future of business is green. Investors are looking for sustainable business plans and eco-friendly products to get in on the ground floor of the inevitable boom that will happen in the next 5-10 years. But the fact remains that our economy is still depressed. The free flow of money to even the noblest of causes has slowed to a trickle. Startups must work twice as hard to prove themselves when seeking green finances from lenders, investors or any other sources.
One of the most effective tools for finding green investors is the upcoming online community Cleantech-Capital.net. Site members will have the ability to join as investors or startups—with investor accounts offered for free. The benefits of online networking when trying to procure funding for your small business can’t be overstated.
Online networking literally puts you in touch with a global audience. Investors from all over the world can connect with you via sites like Cleantech-Capital.net; and you’ll be able to set up your profile, along with key information about your company one time, without having to create new presentations each time you find a prospective investor.
You may be asking yourself what, exactly, the term “clean-tech” refers to. Basically, its business that centers around sustainable technologies. From the site:
The primary focus of Cleantech Investing is on investments in the cleantech industry, including : Energy Generation, Energy Storage, Energy Infrastructure, Energy Efficiency, Alternative Fuels, Water Purification and Management, Air Quality, Transportation and Logistics, Green Buildings, Eco Tourism, Materials and Nanotechnology, Manufacturing/Industrial, Agriculture and Nutrition, Materials Recovery and Recycling, Environmental IT and Enabling Technologies.
While it’s true that there are many non-technical ‘green’ businesses, the bottom line is that we need rapid advancements in technology if the planet is going to be able to go green on a global scale. Our entire society and global economy is based on oil production and consumption—and in case you hadn’t heard, that stuff is running out quickly. Yet there seems to be nothing else available that will be able to take its place when it comes to generating the kind of energy we need to maintain our current systems.
This means that we are going to need serious research and development on both alternative energies and the renovation of current systems to use less energy. Never before in history have business investments been so crucial; what happens now in the fields of transportation, medicine, manufacturing, construction and agriculture will literally determine our collective future on earth.

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